Posted: November 21, 2012 in Uncategorized
Last Thanksgiving I couldn’t have imagined having my own business, much less it being as successful as it has been. I have to admit that in the beginning, I was afraid of leaving my work as a full-time journalist and corporate public relations, but I am blessed, my business is blessed and I am so grateful.
Here is my top three list of people that NPJ is thankful for. If you have helped me in my business, I hope you know how much I truly appreciate you. Thank you , thank you, thank you.
- My husband, Sean Preyor-Johnson. He helps me in every way possible. From reassuring me to patiently waiting as I work late or weekend hours, helping me with last minute logistics for events or listening to the stuff I write–he is always there to help.
- My clients. I am thankful for those who have stayed with me from the beginning and those businesses that are new to my services and take a chance on me. There are lists of other respected freelance writers and public relations consultants and I work hard for and appreciate the continued business.
- Other businesses such as printing companies, photographers, graphic designers–all of those people who help me do my job better. They are often flexible and professional and so helpful. Thank you!
Posted: October 4, 2012 in Uncategorized
Today’s reports confirmed what we all already know: Facebook is here to stay. Where else would one billion active users communicate? Facebook is engrained in the way we live our lives. We check Facebook to check in with family, share photos, advertise our businesses and more. Thousands can’t watch a Presidential Debate without sharing thoughts on Facebook. Here is some coverage about Facebook’s 1 billion active users:
I’m going to make this one brief…Back to posting for clients on Facebook. Are we friends?
Posted: April 16, 2012 in Uncategorized
I was delighted to find this an excellent article in USA Today that brings up some really good points.
Journalist Laura Petrecca definitely did her homework. Social media is the secret sauce for small businesses and, indeed it takes time and dedication to do social media right.
Social media can broaden and diversify your audience, increase engagement, build awareness, fortify branding and yes, it can even lead to an increase in sales. And it’s not only for companies like Smashburger.
That is why I often find myself integrating social media into marketing plans for clients. Even if I am only hired to write and distribute press releases or write and edit web copy, I try to integrate social media in the mix. To skip these valuable platforms is a big no-no in my book.
I use social media for my own business, NPJ Communications. NPJ Communications has its own Twitter and Pinterest accounts and I use my personal Facebook, Twitter, Google Plus and Linked In to network.
It’s true that social media takes a time investment, consistency and skill. It’s not rocket-science, but it takes time and effort and patience to get real results.
Let’s discuss. What are your thoughts about social media? Are you doing it in-house? What are your challenges? How well has it worked for you?