Marketing & Public Relations

Communication isn’t as straightforward as it used to be, but that’s a good thing. There many dynamic, effective platforms you can use to communicate your business and they change everyday. Depending on your business and goals, you could use social media and a blog and perhaps advertising and public relations.

But one of the most basic of tools is the good old business card. Business cards are still relevant–a necessary tool of doing business. If you don’t have one, you should and if you haven’t tweaked yours in a while, you might consider updating it. The hope is that your business card will stand out from the rest.

There are some really great companies out there to help, or you can try a DIY business card project.

I recently purchased new mini business cards on Moo.com and I have to say, I am loving them! These cards don’t disappoint.Most times I give them away, I get compliments. Yay!

Don’t fade into the background. Invest in your branding and get a card that will make people talk, and remember you. Here are some tips:

• Set a budget for how much you want to spend on your cards. Remember, you get what you pay for. I paid less than $30 including postage for 100 cards.
• Find a business card company you trust. You’ll want to find a company that offers a guarantee, as Moo does. They call it the MOO Promise.
• Ensure that the card is catchy. Design, colors and content are all part of that package. Moo makes this easy with myriad designs. Check out MOO’s Inspiration Gallery.
• Ensure that your font is easy to read.
• Include pertinent information. Don’t forget your business name, email, phone and website. A slogan helps, too.
• Last but not least, spell check, spell check, spell check.

Questions? Thoughts? What are your tips? Show us your business card.